How Sponsorship Can Help Business
Sponsorship for any business should be about helping the community and of course there are tax benefits when and where possible. Companies should recognize that brand impression is not just good for business it's great for the bottom line.
The bottom line is, when you get involved with a community-based cause such as D.A.R.E., you can tell the community at large about your efforts. In fact, it is critical that you do, especially in the digital era. Your participation and support of charitble organizations could be the key influencer in the decision making process.
If you had to purchase a product or service and 2 businesses have the same or similar products and/or services. If these two businesses were similar in pricing but one of the two businesses showcase the local charities they support they are more likely to win the business.
But the benefits don't just end there. Employees are more engaged when they are active participants in the process. Promote the fact that you are supporting various local charities. For those employees who understand the benefit or have experienced the issues the charity is working to support engagement & productivity often increases.
By supporting D.A.R.E. we can find or develop opportunities to help you market the activities.
Find out more by talking to our marketing experts.